B2B Social Growth: Your Weekly B2B Social Media Podcast

Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group). 

That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises.

At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal's Justyna Brownbridge will be speaking to Anne Kennedy Dotson, Head of Global Employer Brand, Recruitment Marketing & University Relations, and Clarence Stephens IV, Marketing & Employer Brand Associate, about how they lead Pfizer’s employee advocacy program to build an employer brand that people trust. 

We will explore how Pfizer:

• Empowers brand ambassadors through a structured advocacy program
• Builds a community that shares stories, best practices and culture
• Identifies and engages new advocates already active on LinkedIn

If you’re an employer branding professional looking for practical ideas, inspiration, and proof that advocacy works, this is a conversation you won’t want to miss.

AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work. 

Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs.

Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful social selling community. 

We’ll cover:

• How AI can enhance (not replace) human-led social selling alongside their employee advocacy program
• How AI accelerates engagement and sales outcomes
• Best practices for blending automation with authenticity

A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x.

Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement.

We’ll cover:
🔸 How trust is the foundation of your growth strategy.
🔸 How leadership proximity drives employee advocacy.
🔸 Practical actions leaders can take to build a high trust culture.
🔸 Why trust accelerates both talent attraction and retention.

78% of businesses that use social selling outperform those who don’t. (LinkedIn)

The key is making it part of your team’s everyday mindset.

Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.

Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:

• Why empowering employees to create authentic content is key to humanising your brand.
• How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.
• Real results from a pilot social selling program. 
• Learnings for implementing and scaling your program beyond the pilot. 

This session is a must for anyone early in their social selling journey. 

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. 

Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.

We’ll explore the following:

• The limitations of traditional attribution in modern B2B marketing
• How to track success when buyers engage across multiple channels
• The role of organic social and how to prove its value 
• Actionable strategies for refining your tracking approach 

Your employer brand isn’t what you say - it’s what your employees say about you. 

When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally.

Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover:

• Why employee advocacy is the backbone of employer branding
• How to empower employees to become authentic brand ambassadors
• The role of marketing, communications, and HR 
• How to scale employer branding globally while keeping it relevant locally
• What metrics to focus on when measuring the impact of advocacy

When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table.

According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting.

Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we uncover:

• The real cost of misaligned sales & marketing on social media.
• How leading B2B brands are turning social engagement into pipeline and revenue.
• Practical steps to improve collaboration, prioritisation & shared accountability.
• How to measure success: Leading vs. lagging indicators for social selling.
• The role of LinkedIn Sales Navigator, data & AI in bridging the gap.

Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media.

We’ll be covering:

• The impact of leadership social media presence on talent and revenue. 
• Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success.
• Key strategies to foster cross-department collaboration, leverage social platforms to empower employees, generate leads, and boost brand visibility.

With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).

As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation. 

Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has built and scaled its successful advocacy program.